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Buchanan's Two Souls

New Product Innovation

The perfect balance of authenticity and vibrancy.



Brand Repositioning

Expanding relevance beyond the core.

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Ricola Smoothers

New Product Innovation

Creating a more indulgent and accessible side of the brand.

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Absolut 100

New Product Innovation

An extraordinarily smooth vodka.


Pizza Hut

New Product and Packaging Innovation
Brand Positioning

Elevated experience for "gathering around the good stuff."

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V8 Shot

Product Innovation
Portfolio Expansion

A more approachable and natural source of energy.

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Capital One Spark Card

New Product Innovation

Credit card with advantages for modern business.

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Absolut Tune

New Category Innovation

Celebratory occasions and the pure pleasure and smoothness of vodka

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Trident Layers Gum

New Product Innovation

Complementary and contrasting flavors that changed the gum experience.

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Captain Morgan Loconut

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Signature shot moment aligning with hot new flavor trends.

Absolut Elyx

New Product Innovation

View the case study.

Premium copper still crafted vodka with an authentic story.

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American Anthem

New Product Innovation

Patriotic tribute to American roots and benefits U.S. military veterans.

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Absolut Elyx

New Product Innovation

Premium copper still crafted vodka with an authentic story.

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Absolut City Series

New Product Innovation

Unique bottles and flavors that celebrated the places they honored in creative ways.



New Product Innovation

Enjoying a resurgence in popularity and credibility as an authentic Brazilian cachaça authority.

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Doritos Crunch Mix

New Category Innovation

Great satiety through format, form, crunch and flavor for more occasions.