Translation of Trends to Innovation Platforms
Incremental Insight Exploration and Development
Developed rapid prototyping tech-consumer connection tool with R&D departments at Pizza Hut to uncover consumer insights and translate them into winning products
Rapid Concept Prototyping and Design
Strategic Future Pipeline Building
Positioning, Strategy, Messaging
Seeking to become a bigger and more frequent part of family dinner, Pizza Hut was compelled to raise the standard for consumers in a very competitive category.
Inspired by the marketing positioning of “gather around the good stuff,” we aimed to transcend the pizza category and deliver on the higher-order benefits of family togetherness. Beyond pizza in a box, we created greater engagement around the food and upped energy at family mealtime.
The resulting innovations, such as Four for All, Dippin Strips, Cheesy Bites, and Panormous proved to be game-changers for Pizza Hut’s business.