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Pizza Hut

  • Translation of Trends to Innovation Platforms

  • Incremental Insight Exploration and Development 

  • Developed rapid prototyping tech-consumer connection tool with R&D departments at Pizza Hut to uncover consumer insights and translate them into winning products 

  • Rapid Concept Prototyping and Design 

  • Concept Optimization 

  • Strategic Future Pipeline Building

  • Positioning, Strategy, Messaging 


The challenge

Seeking to become a bigger and more frequent part of family dinner, Pizza Hut was compelled to raise the standard for consumers in a very competitive category.

Our approach

Inspired by the marketing positioning of “gather around the good stuff,” we aimed to transcend the pizza category and deliver on the higher-order benefits of family togetherness. Beyond pizza in a box, we created greater engagement around the food and upped energy at family mealtime.

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The Result

The resulting innovations, such as Four for All, Dippin Strips, Cheesy Bites, and Panormous proved to be game-changers for Pizza Hut’s business.

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