SOBE LIFE WATER >>
CHALLENGE
SoBe beverages are specifically formulated to energize the body, uplift the spirit and enlighten the mind. Sobe’s incredible growth and popularity have come from the consistent creation of new news along with a distinct ability to connect with a variety of consumers. SoBe came to us for this year’s [2004] push for news. Marco Polo was given the objective of creating a new line, line extension, new product, flavor or value proposition for the consumer around herbals, juice and flavor.
SOLUTION
Water is essential to good health but consumers think its boring to drink, they needed some other reasons to consume water for a better life. Starting with a great benefit driven name and finishing the idea off with effective ingredients, and a brand-driven personality, we helped create Life Water, from SoBe!
- HOW WE DID IT
- Ex-Ops
- Big Idea Process
Marco Polo Explorers’ process helps bring out the creativity within our team. We've launched several products over the past few years that would not have happened without it.
