PEPSI RAW >>

CHALLENGE
After the successful launch of Pepsi Max in the UK, Pepsi turned to us to help continue to grow their trademark. Marco Polo was asked to create 10-15 new product concepts relevant to teens and young adult consumers. Each concept needed to integrate the product with advertising, promotion and packaging. The final concepts needed to be self-evident propositions so that consumer could quickly understand their distinctiveness and create some new buzz around the brand.

SOLUTION
Pepsi Raw is a healthy all-natural cola made from apple extract, plain caramel coloring, coffee leaf, tantaric acid from grapes, gum arabic, cane sugar and sparkling water. Available in a 300ml glass bottle and a 250ml aluminum can, Pepsi Raw has a low calorie content of only 117 calories per serving.

• HOW WE DID IT
• Ex-Ops
• Big Idea Process